Organisational transition powered by digital transformation
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with West 53rd St Digital
West 53rd St Digital is a specialised digital transformation consulting company providing highly experienced expertise in organisational transition and digital acceleration to the biopharmaceutical industry.
Our vision is to help biopharma companies transition their organisations to realise increased commercial value from digital capabilities, talent and marketing investments.
Peter Stephenson FAMI CPM has extensive experience working with Senior Leadership teams, Business Unit teams (Marketing, Medical & Field Force) and Commercial Excellence teams (Digital, L&D, Analytics & IT) to provide innovative programs that drive digital acceleration and commercial realisation.
West 53rd St Digital Services
Our services include digital aspiration planning, digital change management, integrated customer engagement planning; customer experience, customer journey mapping, campaign journeys and personas, digital capability optimisation and leading teams to transition to agile ways of working.
Photo by Jakob Owens on Unsplashed
What inspired West 53rd St Digital?
You can feel the impact of digital disruption everywhere in the West 53rd St area of Manhattan the location where many Fortune 500 companies are actively embracing digital transformation.
In July 2019 this inspired the idea to establish West 53rd St Digital, a company providing expertise in organisational transition and digital acceleration.
Photo by Noah Buscher on Unsplash
Health Industry Hub; Digital & CX
Digital Acceleration Roundtable 3
Leading Digital and CX experts; Julie Fish, Vitaris and Tsumi Smith, AbbVie provide insights into digital customer engagement, CX, change management co-hosted by Peter Stephenson & Rozalina Sarkezians.
Health Industry Hub; Marketing Digital Acceleration Roundtable 2
Senior pharma marketers Paul White, Novartis and Mahesh Malalage, Takeda sharing their perspectives and insights on the fast changing digital landscape and new marketing opportunities co-hosted by Peter Stephenson and Rozalina Sarkezians.
Australian Marketing Institute 2021 Marketing Excellence Awards
Great to participate again Judging AMI Marketing Awards this time it was the 2021 CX Category.
Health Industry Hub; Customer Engagement Digital Acceleration Roundtable 1
Industry thought leaders Alida Rossi, AbbVie and Charles Waterfield, Astra Zeneca sharing their perspectives and insights on the fast changing digital landscape and new customer engagement opportunities co-hosted by Peter Stephenson and Rozalina Sarkezians.
Pharma Australia 2020 - Field Force 2.0 Digital Transformation Roundtable - October 2020
Interactive roundtable discussion around how to build field force belief in digital tools along with digital competency and learnings from COVID-19. NB: Introduction section not included due to technical issues.
BLOG: COVID forced pharma industry transformation to a ‘digital-first world’ - August 2020
Article in ‘Swipe Bytes’ by Peter Stephenson outlining what the critical success factors are for driving commercial realisation in the ‘new normal’?
WEBINAR; ‘COVID Impact on HCP Engagement’ - June 2020
See panel of leading Australian digital experts sharing their insights on COVID in eyeforpharma Webinar facilitated by Peter Stephenson with 500+ attendees across Asia Pacific
BLOG: ‘Marketers Tips; Avoid digital disruption in a COVID World’ - April 2020
See article by Peter Stephenson in Health Industry Hub newsletter with 8 tips for pharma marketers to adapt their Customer engagement plans
BLOG: ‘How Australians rate top 3 tech companies on data privacy and impact on brand reputations’ - October 2019
See article by Peter Stephenson in Which-50 newsletter using Adoreboard social media platform research on Brand trust perceptions of top tech companies